I'm Alex Jones, a marketing and digital commerce leader with 10+ years of experience driving growth through data-driven strategy, ecommerce optimization, and creative execution. I specialize in scaling brands, improving conversion, and turning insights into measurable results.
Digital marketing, ecommerce, & design work
Skills & Qualifications
Skilled with MarTech, G-Suite, META, Wordpress, Shopify, Ahrefs, UX/UI software, ESPs, and other CRM/CMS solutions.
- 10+ Years Marketing & Graphic Design
- 10+ Years Digital Ecommerce Management
- Expert in Data Analysis
- Solution-Oriented Omnichannel Growth
- Project Management
- Google Ads Search
- Google Ads Display
- Google AI-Powered Performance Ads
- Google My Business
- SMS
- Microsoft Excel
Expertise in Word, PowerPoint, &
Adobe: Photoshop / Illustrator / InDesign / Lightroom
2026
Care Cuts is a DFW, Texas-based nonprofit that helps children with autism and other special needs have a calmer, more positive haircut experience. For many families, something as simple as a haircut can be overwhelming or even frightening, so Care Cuts focuses on patience, understanding, and building trust instead of rushing the process. They create a safe, sensory-friendly environment where each person can go at their own pace and feel comfortable. They also support parents and caregivers with training and resources, and even bring their services into homes, schools, and therapy centers. At its heart, Care Cuts is about turning a stressful moment into one that feels safe, respectful, and empowering.
2025 - Present
Founded in 1998, Sena Technologies is a global leader in Bluetooth and Mesh communication systems, providing innovative solutions for motorcycle enthusiasts. With a commitment to safety, convenience, and connectivity, Sena revolutionizes the way riders experience the road, offering a wide range of products including helmets, intercoms, and cameras that deliver exceptional audio and seamless communication in even the most extreme environments. My strategic digital marketing initiatives and eCommerce enhancements led to immediate, measurable results for Sena. Within the first 6 months, their digital ad performance increased 150%, directly driving an uplift in sales. These efforts contributed to a noticeable expansion of Sena’s customer base and a stronger foothold in the global market.
Additionally, I developed the SENA Global Brand Guide to strengthen brand consistency.
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2025 - Present
Sena’s retail sales in the smart cycling segment grew by an impressive 300%+ following the digital marketing overhaul and eCommerce improvements. Sponsorships of high-profile cycling events helped raise brand awareness, while enhanced digital marketing channels fueled rapid growth. These efforts contributed to a substantial increase in online traffic, a larger, more engaged customer base, and a stronger market position.
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2025 - Present
Sena's expansion into the marine market showcases how targeted marketing, strategic partnerships, and a customer-centric digital experience can drive growth in a new industry. By leveraging major product launches, aligning with top-tier marine brands like Groupe Beneteau, and optimizing eCommerce and marketing efforts, I have positioned Sena as a leading communication solution provider in the marine world. This integrated approach not only raised brand awareness but also contributed to significant sales growth and long-term success in this new market.
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2023 - 2024
Vice President of Operations
Top Flight Automotive has been a trusted automotive parts and accessories supplier since 1977, offering a large inventory of high-quality components and custom parts for classic and performance vehicles. As part of its growth strategy, Top Flight merged Corvette Mods and its extensive customization offerings into its core business, integrating Corvette Mods’ products and expertise to strengthen its presence in the Corvette aftermarket and streamline its operations in a competitive parts market.
2013 - 2022
Director of Marketing & Ecommerce
Graphic Designer / Senior Graphic Designer
Corvette Mods was an online retailer specializing in high-performance parts, accessories, and aftermarket upgrades for Corvette enthusiasts. Originally a startup, the business grew into a $20M+ annual enterprise with over 50,000 Corvette products and a large global customer base. During its growth, Corvette Mods launched related sites, expanded its product reach, and focused on innovative digital marketing. In late 2022, the Corvette Mods enterprise was sold, marking the culmination of a highly successful chapter in the brand’s growth.
"Corvette Mods was included in the INC 5000 Fastest Growing Private Companies in America list for 7 consecutive years!"
North Texas
JCPenney Capstone Competition Winner
"JCPenney Partnered with the University of North Texas (UNT) with a competition among seniors in the College of Merchandising to develop a new ecommerce strategy"
Final Capstone Project Presentation
"Created as a capstone project for the University of North Texas’ College of Merchandising & Hospitality, the authors of this presentation seek to offer JCPenney a new set of ideas on how to reclaim an American legacy that is theirs and theirs alone (and oh yes, build and deliver a memorable dorm shopping experience!)"
Winner Rewards
• Capstone Project Presentation will be implemented as a summer strategy for JCPenney - (including website, email, and social marketing campaigns)
• Prize Value Towards Tuition: $10,000
JCPenney Capstone: Digital Strategy Overview
This project created a digital growth strategy for JCPenney by analyzing its customers, competitors, and market position.
Key focus areas included improving the dorm shopping experience through bundles, checklists, and ship-to-school options; strengthening e-commerce and mobile capabilities to compete with Amazon and Target; maintaining value-driven pricing and promotions; and enhancing the website user experience.
The strategy targets both loyal older shoppers and younger generations, emphasizing profitable private brands and streamlined offerings. Backed by competitive research, in-store analysis, and customer surveys, the plan provides a roadmap to modernize JCPenney’s digital presence and reinforce its market relevance.
Personal Hobbies & Interests
Photography, Woodworking, Replica Movie Props,
Expanding Skills in the Digital Landscape
